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The Art of Reuse: A Conversation with Jules Haines

27 November 2025

Jules' genuine love for materials, for the story they carry and for finding them a future beyond landfill is nothing short of inspiring. We’ve caught up with Jules Haines, Founder of Haines Collection to hear how her circular approach is reshaping the interiors industry and proving that surplus doesn’t mean second-best.
Jules Haines

From the smallest sewing project to a full upholstered refresh, Haines Collection empowers you to craft a home that champions creativity, while caring for the planet in equal measure. Read on to hear Jule's take on waste, reuse and the big plans she has for Haines Collection.

TR: What first drew you to textile design and sourcing in the interiors industry?

JH: I’ve always been a textiles magpie - making, sewing, and collecting for as long as I can remember. I chose Textiles for both GCSE and A Levels, where I studied textiles in seating so really that’s all where it started. Sourcing is in my bones and I love the hunt - carboot and antiques fairs - finding the hidden gems have always been a real thrill for me. Also I hate waste so it’s exciting to have been able to create a business that combines all of my passions.

Fabric swatches and vintage upholstery details from Haines Collection
Close-up of vintage upholstery fabric and trims from Haines Collection

TR: Did that lead you to launch Haines Collection?

JH: For five years I worked alongside a textile designer which opened my eyes to the enormous waste in the industry. I saw first-hand the frustration of leftover fabrics and scraps with no beautiful platform to showcase and reimagine them. I wanted to create a solution that was easier than putting textile waste in the bin. Fashion has resale spaces like Vestiaire Collective and Depop - so why not one for interiors? And that’s when the idea really began to take shape.

Haines Collection vintage upholstery fabric samples and trims

TR: Haines describes a mission of “rescue, resell, reduce”. Could you explain what each of those means to your brand?

JH: We rescue surplus textiles in a variety of ways - sometimes by physically collecting excess materials from upholsterers or manufacturers, and other times by having suppliers send us photos of their surplus so we can list it on our website and help it find a new home. We resell these fabrics to customers who care about sustainability and prefer buying second-hand, as well as to those on a budget who love that our prices are typically around half of traditional retail.

The “reduce” element of our mission comes from the impact of shopping with Haines: you lower your carbon footprint and reduce the demand for new resources by choosing materials that already exist.

Haines Collection vintage upholstery fabric samples and trims

TR: What advice would you give to shoppers looking to shop more consciously?

JH: I would say to ask yourself the following questions: Do I really need it? Can I upcycle something that I already have to fulfill the purpose? Can I find it secondhand? There are so many places to buy secondhand homeware these days. If you are buying new, what do you know about the brand and does its ethos align with yours? The item you are buying new - what’s it made of, where is it made, who made it, can I easily repair and look after it? Also, importantly, is it a piece that I can pass on to generations? I would always recommend, where possible, to spend a bit more for a piece that can last a lifetime or more!

Shot of Jules Haines with fabric in the background

TR: What’s next for the Haines Collection?

JH: Our ultimate goal is for no piece of textile to go to waste, so we are introducing Haines Recycle. We hope to roll out the service in Spring 2026. As always, we plan to grow the reuse part of the business - a website to find beautiful designer textiles that are looking for a new home!

Keep up to date with Jules and her fantastic journey over on the Haines Collection Instagram page.

Posted: 27.11.25
Updated: 27.11.25

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